Developing premium tobacco products
Jent is a unique and innovative product in the mid-strength segment, with no equivalent on the market.
SEBERO represents the ancient traditions of tobacco smoking, carefully recreated using modern technology.
Jent Cigar (Сигарная) is a premium line for those who appreciate sophistication and depth of flavor.
News & events
The BEST NEW PRODUCT of 2025 from the KALYAN FOR RUSSIANS channel goes to SEBERO!
2026 FEBRUARY
THEY BEAT EVERYONE!
The brand's best new products were recognized as the following fragrances: Sebero: Skittles, Duchess, Sprite Cucumber, and...
The brand's best new products were recognized as the following fragrances: Sebero: Skittles, Duchess, Sprite Cucumber, and...
New items for February 14 from SEBERO БЛЭК — “For Him” and “For Her”
2026 FEBRUARY
While we were preparing for the release of the first new products of 2026, they had already appeared on store shelves. Many of you have already had a chance to try them.
SEBERO БЛЭК × «Больше, чем кальян»: The new Shipuchka range is now on sale!
2025 DECEMBER
The series includes three delicious flavours, each combining a natural fruit base with a distinctive sparkling aftertaste…
Cherry sparkling wine — the main novelty of the month!
2025 DECEMBER
In the hookah industry, we have two portals where regular consumers share their reviews of flavours online. First place goes to Cherry Sparkling
