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SEBERO — Russian manufacturer of tobacco products, founded in 2018

We combine traditional tobacco craftsmanship with modern technology to create products with consistent taste and stable quality

Awards and Achievements

“Mildest Tobacco” Award 2024
“Light Tobacco” Award 2021

According to JOHNCALLIANO AWARDS

“Best Collaboration” Award 2023
“Tobacco of the Year” Award 2021

According to Smoky Trip Awards

The title of “Best New Product of 2025”

According to КАЛЬЯН ДЛЯ РОССИЯН

2018

year SEBERO was founded

100+

partners Worldwide

2

production sites

29

countries of our presence

Among the Top-4 Leaders in the Industry

Core values

Our mission

We strive to meet customer needs by creating innovative products of the highest quality that expand consumer choice and ensure comfort

Manufacturing a product that exceeds consumer expectations, in accordance with all the highest modern requirements

Quality

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Client focus

The company studies, respects, and takes into account the opinions of partners and consumers at all stages of interaction, using an individual approach to each one

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Team

A close-knit team of professionals who are always open to learning, innovation, change, and constructive dialogue to achieve results

Armenia
Azerbaijan
Belarus
Bulgaria
China
Cyprus
Czech Republic

Kazakhstan
Kyrgyzstan
Latvia
Lithuania
Moldova
Poland
Romania

Estonia
Georgia
Germany
Indonesia
Iraq
Israel
Japan

Russia
Serbia
Slovenia
Spain
Tajikistan
United Arab Emirates
United States
Uzbekistan

Presented
in 29 countries

Омск

2018

• Excise Authorization

• Sebero Классик (Сlassic) launch

2019

• Conclusion of Foreign Economic Activity Contract

• Start of Ambassador Team Formation

• Sebero Арктик Микс (Arctic Mix) launch

2020

2021

• Jent и IZZI BRO launch

• Launch of the Sebero Блэк (Black) Line

• The first outsourcing project for products utilizing the manufacturing capabilities of Sebero LLC

At the JohnCalliano Awards 2021, products under the Sebero brand were awarded "Best Delicate Tobacco of 2021"

2023

• Launch of the second manufacturing facility in Moldova for industrial operation

• Jent x SarkoZy Collaboration

• Launch of Alternative Products under the KaRai Brand

Award for Best Collaboration of 2023
according to SmokyTrip

2024

Sebero Классик Award "Best Light Tobacco of 2024"
awarded by JohnCalliano and SmokyTrip

• Obtaining a License for Tobacco Product Manufacturing

• Launch of the Jent Сигарная линейка (Cigar) Line

2025

• Launch of chewing tobacco under the Ka Rai brand

Our Path

The laboratory is a high-tech center for development and quality control

The laboratory
is a high-tech center for development and quality control

We focus on

Careful selection and analysis of raw materials to ensure their highest quality and compliance with strict standards

Selection and analysis of raw materials

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Our laboratory specializes in the creation of extracts and sublimates, which are used in the production of unique flavors

Development of new technological solutions and flavors

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We use advanced seasoning and fermentation technologies for tobacco raw materials to achieve a unique taste and quality in the final products

Development of new technological solutions and flavors

Each stage of production is accompanied by strict control, allowing us to produce products that exceed expectations

Quality control

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The main facilities are located in Omsk
and equipped with modern equipment

Production includes two sites in Russia and Moldova with a total area of 5,260 m²

Tobacco raw material grinding machines

Modern boiling kettles

Mixers for tobacco blend seasoning

Automated filling and packaging lines

Modern industrial and shelving storage systems in Omsk and Moscow to accelerate the raw material movement process and finished product shipping

To meet high product quality standards, we use

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