We took the brightest flavor experiences from around the world and brought them together in a line of ready-made, medium-strength mixes.

Meet 8 destinations for your taste adventures:

✈️ Tbilisi – juicy grapes, grapefruit, and delicate feijoa.

✈️ Atlanta – inspired by the city where the legendary Cola was born: mango and vibrant forest berries.

✈️ Tokyo – grapefruit, papaya, and mango in the rhythm of a metropolis that never stops.

✈️ Mexico City – the refreshing character of a Paloma cocktail with grapefruit and lime.

✈️ Valencia – sweet summer with the taste of bubblegum, strawberry, and mango.

✈️ Paphos – the jewel of Cyprus: juicy watermelon sweetness, bright raspberries, and tart currants.

✈️ Bukhara – honeyed sweetness of ripe persimmon, cool mint, a bright hint of chili.

✈️ Sumba – a wild tropical island: sweet strawberry, exotic kiwi, fresh feijoa.

From May 8 to 10, the main event of the global hookah industry is taking place in Frankfurt — ShishaMesse Frankfurt 2026.

This year, two of our brands, Sebero and JENT, are presented at the same venue.

At the booth:

— new products and top flavors;

— live communication with the brand teams;

— discussions about collaboration and new opportunities.

We continue to expand our presence in the international market and be part of the key events in the industry worldwide. Such exhibitions are all about new connections, new opportunities, and a new level for Sebero and JENT brands.

Stay tuned for updates!

🔸 Pear Foster - a sweet, enveloping aroma of ripe pear simmered in caramel, with hints of cinnamon and butter.

🔸 Watermelon-Melon Cola - classic cola with pieces of juicy watermelon and fragrant melon. The perfect balance of sweetness and tang.

🔸 Strawberry Milkshake - softness, creaminess, and the scent of real berries.

Our Guy in Serbia

Sebero's lead flavorist-technologist, Alexander Manshin, visited Serbia on a professional mission — to conduct training for hookah masters and share his work experience.

At the YALA HABIBI school, they organized a real interactive session: broke down our product, went through hookah culture, and created a lively vibe!

Lots of communication, experience sharing, and practical questions.

At Nargila Shop, they engaged the store audience,

where guests got to know our flavors and asked their questions directly.

A separate day was dedicated to Sebero flavors (Classic, Black) and Jent. The feedback was immediate —

the audience appreciated the level 🔥

All masters received certificates at the end of the training.

Outcome:

A powerful boost for all participants and another step forward for the SEBERO team.

Gaining momentum 🚀

BEAT EVERYONE!

The title of BEST NEW PRODUCT of 2025 on the KALYAN FOR RUSSIANS channel goes to — SEBERO!

The best new products of the brand were recognized as the following scents:

Sebero: Skittles, Dyusha, Cucumber Sprite, Pine Nut, Honey Melon.

Sebero Black: Fizzy Drinks.

Jent: Cuba Libre.

Jent Cigar: Amaretto, Red Sangria.

Final voting results (available in the scanner):

• SEBERO — 28%

• NASH — 17%

• SEVERNY — 16%

• DOGMA — 14%

• OVERDOSE — 8%

• TROFIMOFF'S — 6%

• SARMA — 6%

• BLANSH — 5%

The SEBERO brand, together with the "More Than a Hookah" project, presents a vibrant new release — the SEBERO BLACK "Fizz" tobacco line, inspired by the flavors of fizzy fruit drinks.

The series includes three juicy flavors, each combining a natural fruit base with a distinctive fizzy aftertaste:

1. Cherry Fizz — a sweet ripe cherry aroma with a touch of tartness and hints of the pit. Refreshing and memorable from the very first puff.

2. Lemon Fizz — bright, tangy, and super refreshing lemon, enhanced with a fizzy effect that literally tickles the palate.

3. Apple Fizz — rich flavor of juicy green apple with a sparkling aftertaste and noticeable freshness.

The new flavors are based on SEBERO BLACK and are perfect for solo smoking or experimenting in mixes.

Packaging: 25 and 200 grams.

The new flavors are already hitting the shelves of your favorite stores.

Stay tuned for updates and be the first to try SEBERO's fizzy new releases.

While we were preparing to release the first new products of 2026, they had already appeared on store shelves. Many of you have already tried them. And all this time, you were writing to us: So when will there be an announcement on the official channels?

We decided not to wait. Meet the SEBERO new products that we specially prepared for February 14 ❤️

💚 For him:

MOUNTAIN DEW | Citrus Lemonade

The best choice for those tired of the usual Cola and Fanta – the bright and bold aroma of Mountain Dew! This rich flavor combines the sparkling juiciness of lemon and lime with sweet soda notes. Every puff is like a sip of summer sunshine that will fill you with energy this winter!

🩷 For her:

WONDERFUL YOGURT | Peach-Melon Yogurt

This unique flavor combines the sweetness of melon and the juiciness of ripe peach, with a subtle hint of tropical mango. It’s like diving into the creamy texture of yogurt that wraps you in warmth and coziness. Let this aroma become your little miracle, giving you joy and pleasure.

In our hookah industry, we have 2 platforms where regular consumers share their flavor reviews online.

And on both services, Cherry Soda is currently in first place in the category of the newest and trendiest flavors. And our other flavors aren’t far behind either!

FLAVOR — New Arrivals:

1st place — Cherry Soda
4th place — Lemon Soda
7th place — Apple Soda

HTREVIEW — Trends:

1st place — Cherry Soda
5th place — Apple Soda
8th place — Lemon Soda